The Department of Trade and Industry (the dti) will use the 38th Durban International Film Festival (DIFF) to market its South African Emerging Black Filmmakers Incentive and target relevant producers who qualify for the incentive.

¡§The incentive's objective is to create an environment that takes advantage of the country¡¦s diverse and unique locations, as well as low production costs and favourable exchange rates, which makes it significantly more cost-effective to produce a movie in South Africa than in Europe, the United States or Australia,¡¨ Trade and Industry Minister, Rob Davies, said.

Minister Davies said the sector had enormous potential in bringing the necessary currency into the economy and could act as an important vehicle through which technology was transferred and South African skills base was upgraded.

The dti is participating in the 38th DIFF, which will run till 23 July.

The DIFF is an annual film festival that takes place in Durban, KwaZulu-Natal. It is one of the oldest and largest film festivals in southern Africa and presents over 200 screenings celebrating the best in South Africa, African and international cinema.

¡V Source: SAnews.gov.za