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BRAND SA IN AUSTRALIA TO PERSUADE EXPATS TO FLY THE FLAG FOR SOUTH AFRICA

Brand SA ¡V which is responsible for promoting a positive reputation for South Africa ¡V was recently on a mission in Australia, networking and talking to expats living there.

Two media dinners were held ¡V in Sydney and Melbourne ¡V in an effort to persuade South Africans living in Australia to promote South Africa as a desirable destination for investment and tourism.

This was Brand SA¡¦s third visit to Australia, which is home to an estimated 150 000 South African immigrants, the secondbiggest South African emigrant population after the United Kingdom. According to Brand SA, South African immigrants constitute the eighth-largest immigrant community in Australia.

Research conducted by Brand South Africa in 2015 indicated that South Africans living in Australia were some of the most negative about the country. Dr Kingsley Makhubela, Brand SA¡¦s CEO, says: ¡§Brand SA has returned to Australia to respond to some of the issues raised by the research in 2015.

During the visit, we will provide updated information and feedback on the performance of South Africa domestically and internationally¡¨.

¡§South Africans living abroad are one of the most important constituencies because of their ability to promote and profile the country positively, [and] can be encouraged to fly the South African flag ¡K and we¡¦re hoping that our visit will persuade South African expatriates to contribute to collective efforts promote South Africa as a globally competitive business and tourist destination.¡¨

 

 

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