BRAND SA IN
AUSTRALIA TO PERSUADE EXPATS TO FLY THE FLAG FOR SOUTH
AFRICA |
Brand SA ¡V which is responsible for promoting a positive
reputation for South Africa ¡V was recently on a mission in
Australia, networking and talking to expats living there.
Two media dinners were held ¡V in Sydney and Melbourne ¡V in an
effort to persuade South Africans living in Australia to promote
South Africa as a desirable destination for investment and
tourism.
This was Brand SA¡¦s third visit to Australia, which is home to
an estimated 150 000 South African immigrants, the secondbiggest
South African emigrant population after the United Kingdom.
According to Brand SA, South African immigrants constitute the
eighth-largest immigrant community in Australia.
Research conducted by Brand South Africa in 2015 indicated that
South Africans living in Australia were some of the most
negative about the country. Dr Kingsley Makhubela, Brand SA¡¦s
CEO, says: ¡§Brand SA has returned to Australia to respond to
some of the issues raised by the research in 2015.
During the visit, we will provide updated information and
feedback on the performance of South Africa domestically and
internationally¡¨.
¡§South Africans living abroad are one of the most important
constituencies because of their ability to promote and profile
the country positively, [and] can be encouraged to fly the South
African flag ¡K and we¡¦re hoping that our visit will persuade
South African expatriates to contribute to collective efforts
promote South Africa as a globally competitive business and
tourist destination.¡¨
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