In Travel + Leisureˇ¦s 2018 readerˇ¦s poll, Cape Town has been named number one favourite city in Africa and the Middle East for the 17th year.

The global travel publication cited a favourable exchange rate, the opening of the Zeitz Museum of Contemporary Art Africa, its world-class hotels and the fact that itˇ¦s a regional hub for business and leisure travel among the reasons for the cityˇ¦s ongoing success.

Cape Townˇ¦s tourism offering is well known, but the achievement is considerable given the regionˇ¦s challenges with a water shortage during the period.

ˇ§Weˇ¦ve maintained an 'open for business' approach throughout our efforts in driving sustainable tourism, and this accolade reveals that this strategy has worked.

"We remain an unparalleled destination on the continent, and one whose multiple initiatives in saving water has ensured that we can continue to attract visitors. Weˇ¦re honoured that so many travellers remain confident in our ability to offer fantastic attractions and experiences,ˇ¨ said Cape Town Tourism CEO, Enver Duminy.

According to South African Tourismˇ¦s CEO, Sisa Ntshona, ˇ§This accolade is testament to South Africaˇ¦s rich and varied travel offering for travellers from the continent and the Middle East and an affirmation of our 5-in-5 goal of attracting five million more tourists by 2021.ˇ¨

ˇ§The water shortages as experienced in Cape Town and other parts of the country have certainly placed us at the forefront of leading the drive towards sustainable and responsible tourism in a meaningful way.ˇ§

Through the countryˇ¦s #WaterWiseTourism drive in action, Travel + Leisure readers have given a stamp of approval that South Africa remains very much open for tourism, with responsible tourism practices becoming entrenched as the ˇ§new normalˇ¨.

ˇ§South Africa has become a benchmark for how world-class cities respond to future climate threats associated with water, it is our responsibility to share our learnings and encourage others around the world to help adapt to the new normal," concludes Ntshona.

ˇV Source: www.news24.co.za