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The City of Cape Town is delighted by the latest
rankings released by the International Congress and
Convention Association (ICCA), which once again placed
Cape Town as the number one city in Africa for business
tourism events.
The city made a positive leap of 15 places to be ranked
in the Top 40 destinations for business tourism in the
world, on its previous performance.
Cape Town was followed by Marrakech, Kigali, Durban and
Joburg as the top five African cities in the 2016
Business Tourism events performance list.
While South Africa is the top country overall in Africa
for events hosted, it failed to make the top 10
worldwide list of top destinations for business travel.
Top cities for events hosted in 2016 overall, saw Paris
clinching the top spot, followed by Vienna, Barcelona
and Berlin in second, third and fourth position, as
London rounded off the top five.
The top 10 country rankings are made up of the same
countries as last year, with some minor shift and one
newcomer, Portugal, in a 10th place. The United States
was in top spot, followed by Germany and the United
Kingdom.
ICCA evaluated 12 212 rotating international association
meetings which took place in 2016. The organisation
represents the main specialists in organising,
transporting and accommodating international meetings
and events, and comprises over 1 000 member companies
and organisations in almost 100 countries worldwide
In a statement issued by the city on Wednesday, 10 May,
Executive Mayor, Patricia De Lille, says, "Cape Town has
year-on-year been confirmed as the events capital of
Africa and the latest rankings are further proof that
our efforts to become the business events capital on the
continent are paying off".
"Cape Town boasts a diverse annual events calendar and
we provide city funding to make sure we bring events
that position Cape Town globally as a competitive
business destination," says De Lille.
Some of the key gatherings hosted and supported by the
city in 2016 included the South African Innovation
Summit; the Mining Indaba; the Structural Engineering,
Mechanics and Computation International Conference; and
the World Energy Cities Partnership Annual General
Meeting.
Total funding to all major business events amounted to
approximately R8 million.
¡V Source:
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