South African companies are
showcasing their products at the Asia Fruit Logistica
2017, Hong Kong.
The companies received financial support from the
Department of Trade and Industry's (the dti) Export
Marketing and Investment Assistance Scheme (EMIA).
The Minister of Trade and Industry, Rob Davies, said the
trade fair would expose South African companies to
exporting opportunities. "The Asia Fruit Logistica will
expose South African companies to exporting
opportunities and will be a good platform to promote
South Africa's fresh produce products to potential new
customers and for them to obtain new business partners
and penetrate existing markets. Small, medium and
micro-enterprises and emerging exporters were targeted
for the trade fair. The exposure that they will obtain
from participating in the trade fair is anticipated to
result in export and investment opportunities."
The Minister said the objectives of the South African
national pavilion at the fair were to attract and secure
potential agents, buyers and distributors for the South
African companies, and collect and obtain trade leads.
It is also envisaged to grow and sustain South
Africa's fresh produce sector image in Hong Kong.
The trade fair also covers every sector of the
international fruit and vegetable supply chain from
production, distribution and marketing, through to the
point of sale, including global players, as well as
small and medium-sized suppliers from all around the
Two-way trade between South Africa and Hong Kong was
valued at R30,2 billion in 2016, with the trade balance
amounting to R21,8 billion in favour of South Africa.
South Africa's exports to Hong Kong were valued at R26
billion in 2016, a slight increase of 15% from R22,6
billion in 2015, whereas imports from Hong Kong were
worth R4,2 billion.
Asia Fruit Logistica is the only annual international
trade exhibition for fresh fruit and vegetable marketing
in Asia, which focuses exclusively on the fresh produce
sector and related value-chain for the whole Asian
Last year, the fair attracted more than 11 000
decision-makers from 74 countries to Hong Kong.
Altogether, some 665 companies from 37 different
countries exhibited their products and services at the
trade fair, an increase of almost 100 on the 2015
The fair will conclude on 10 September. ¡V Source: