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KEY DRIVERS OF TOURISM IN SA, AFRICA PREDICTED
Key economies in sub-Saharan Africa such as South Africa and Nigeria can expect strong growth in inbound trips, according to Euromonitor International.
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Key international tourism markets in Africa like South Africa, Kenya, Nigeria, Mozambique, Cameroon, Mauritius and Tanzania account for 70% of international trips to the sub-Saharan African region, in its view.

According to new data revealed by Euromonitor International at the 41st Annual World Tourism Conference in Kigali, Rwanda, international arrivals to Africa grew by 6,5% in 2017, to reach 18 550 million V up from 16 351 million in 2012.

The growth can be attributed to increasing interaction between various travel industry players and digital integration, using platforms such as social media, meta-search engines and the penetration of online travel agents.

Other drivers include a growing short-term rental market, luxury travel, niche tourism, meetings incentives conferences and exhibitions and an increasing focus on domestic tourism.

"Many countries are moving away from only promoting Africa as a traditional safari destination, exploring other niche categories such as beach and medical tourism," says Euromonitor Research Analyst, Christy Tawii.

"The travel and tourism market continues to introduce products that suit different types of travellers, accounting for strong growth in major cities across sub-Saharan Africa."

Arrivals to Africa are expected to see continued growth, driven by increased interest from overseas visitors due to competitive rates in comparison to other destinations with a similar offer.

Aggressive brand marketing campaigns and the introduction of new and increased direct air connectivity to and from major overseas markets, is also expected to boost inbound arrivals to the region. V Source: www.news24.com

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