international tourism markets in Africa
like South Africa, Kenya, Nigeria,
Mozambique, Cameroon, Mauritius and
Tanzania account for 70% of
international trips to the sub-Saharan
African region, in its view.
According to new data revealed by
Euromonitor International at the 41st
Annual World Tourism Conference in
Kigali, Rwanda, international arrivals
to Africa grew by 6,5% in 2017, to reach
18 550 million ¡V up from 16 351 million
The growth can be attributed to
increasing interaction between various
travel industry players and digital
integration, using platforms such as
social media, meta-search engines and
the penetration of online travel agents.
Other drivers include a growing
short-term rental market, luxury travel,
niche tourism, meetings incentives
conferences and exhibitions and an
increasing focus on domestic tourism.
"Many countries are moving away from
only promoting Africa as a traditional
safari destination, exploring other
niche categories such as beach and
medical tourism," says Euromonitor
Research Analyst, Christy Tawii.
"The travel and tourism market continues
to introduce products that suit
different types of travellers,
accounting for strong growth in major
cities across sub-Saharan Africa."
Arrivals to Africa are expected to see
continued growth, driven by increased
interest from overseas visitors due to
competitive rates in comparison to other
destinations with a similar offer.
Aggressive brand marketing campaigns
and the introduction of new and
increased direct air connectivity to and
from major overseas markets, is also
expected to boost inbound arrivals to
the region. ¡V Source: