The V&A Waterfront has launched its annual Ocean Life Festival, a new endeavour which focuses on fostering an appreciation and understanding of South Africa's ocean assets.

In association with the Consulate General of the Kingdom of the Netherlands, the festival will see a curated programme of events and activations spread across the property between Monday, 27 November, and Friday, 8 December.

According to the festival organisers, the intention behind each of the festival¡¦s events will be to engage and delight visitors¡¦ interest in ocean life, ocean sustainability and the potential of maritime assets such as South Africa¡¦s vast oceans.

¡§The V&A Waterfront¡¦s Ocean Life Festival will be held on the property every year as one of the ways in which we are looking to celebrate all that is related to the ocean,¡¨ says David Green, CEO of the V&A Waterfront.

¡§Volvo Ocean Race itself has been a catalyst for the evolution of the thinking around the potential of what the oceans economy can look like for the Western Cape, and South Africa. Supporting and developing South Africa¡¦s oceans economy is a significant focus area for the V&A Waterfront, and the annual Oceans Life Festival will be but one of the ways we look to do this.¡¨

With intentions of delivering a strong sustainability message, this year, the festival mainly focuses on the harm that plastics and other foreign materials do to the world¡¦s maritime assets.

The educational programmes that form part of the festival also highlight the deteriorating state of the world¡¦s oceans and explore innovative solutions to protect the future of our waters.

Partnered with the V&A Waterfront to create the festival is the Dutch Consulate, which has taken a keen interest in working with South African entities to create sustainable solutions to ocean pollution.

¡§We are honoured to have partnered with the V&A Waterfront¡¦s Ocean Life Festival. Through #cocreateSA, the Dutch Consulate General aims to co-create sustainable solutions. The #cocreateDESIGN activation promotes collaboration between designers from the Netherlands and South Africa.

"Together, they will creatively engage on solutions to the rapidly growing and critical problem of plastic polluting the ocean. I believe that by working together, we will create awareness, change behaviour and leave behind a lasting legacy,¡¨ says Bonnie Horbach, Netherlands Consul General.

¡§As custodians of one of the most recognised waterfronts in the world, the V&A Waterfront, we are keenly aware of our responsibility to protect this natural resource, and we¡¦d like to encourage Capetonians to come to the Festival and to enjoy themselves,¡¨ concludes Green.

¡V Source: Traveller24